A Re-imagination of Buying a Shirt
(video)

Apposta has created a video demonstrating the countless possibilities of creating a shirt online.

The video, which acts as a visual aid to the online process, shows a man carefully selected every aspect of his Apposta shirt with technology that resembles Augmented Reality. It is a metaphor for how Apposta views the future of online clothing customisation.

Apposta is an online platform for men to choose and order made-to-measure Italian shirts. The company works with experts in Italy and combines the traditional heritage if shirt making with innovative e-commerce and digital marketing capabilities. ‘The Future of Men’s Clothing’ is a visual aid demonstrating the freedom and flexibility that customers have when choosing every element of their shirt: fabric, size, collar, pocket, and many more.

Users can input their own measurements online and reorder at a click of a button with their new shirt arriving in 2-3 weeks anywhere in the world.